Sony Denies Cheaper PS3

Sony Denies Cheaper PS3 Sony Denies Cheaper PS3

Just a few hours after announcing it, Sony refuted its plans to cut PS3 price.

When asked about Sony's plans to speed up sluggish PS3 sales in USA and Japan , Sony president Ryoji Chubachi answered: "We are re-examining our [PS3] budgeting process in terms of pricing and volume. Sales assumptions change and the market is competitive. We are in the midst of revisiting our strategy for the PS3."

Shortly after Chubachi's comments were recorded, a Sony spokeswoman refuted the president's words. "PS3 prices and shipment plans for the future should be determined by market trends and competition. Sony currently doesn't have any specific plan to cut the PlayStatio 3's price,"said company spokeswoman Mami Imada in Tokyo.

Sony is not expected to announce any PS3 price cuts long before they take place, as such an announcement would further decrease sales.