Heavy's Entire Library of Animated and Live-Action Broadband Programming Will be Available for Free Download on the PlayStation Portable
Heavy.com announced that Sony has selected it to be its first content partner for its PlayStation Portable. Heavy will make its entire library of thousands of hours of animation and live-action video shorts available for free download on the PSP.
Heavy's content is the first downloadable video entertainment available for the PSP.
Beginning today, six episodes of Heavy's action sports series, Blisster will be available for free download at heavy.com. Episodes of Blisster and other programs are being packaged for immediate download on PCs and laptops and can be effortlessly synced with PSPs. The entire download and sync process takes less than five minutes.
In coming weeks, more than 40 hours of Heavy programming spanning various Heavy channels will become available for PSP-casts. The Heavy Packs of content will be advertiser supported. Heavy's first PSP advertising partner is Unilever's Axe brand, which will offer episodes of its branded content series Evan and Gareth on Heavy.com for PSP downloads.
The partnership is a clear message from Sony regarding its target audience which as David Carson, Co-CEO of Heavy.com claims means that Sony recognized that our unique and signature content was ideal to reach its target demographic of 18-34 year old men...
Sony's PSP content partnership with Heavy extends an ongoing relationship. Recently, Sony commissioned Heavy to create a Machinima series to promote its God of War gaming title. Heavy's series, Pimp My Weapon has been seen by three million viewers since its debut less than three weeks ago.
