Future, the special-interest media group, today announces that it has signed an agreement with Sony Computer Entertainment UK to create an on-console, weekly digital magazine available exclusively through the PlayStation Network.
The digital magazine will enable gamers in the UK to download interactive, high definition editorial content directly onto their PlayStation 3 consoles from the PlayStation Network - a first for the UK games industry. The pioneering weekly product will be available to UK PlayStation 3 owners in early 2009 and is expected to subsequently roll-out to other European territories.
Packed with high definition video content, the digital magazine will include news, reviews, features and downloadable content on games, movies and more. Future and SCE UK will work with third parties to incorporate exclusive content - only available to subscribers who purchase the weekly digital magazine.
Ray Maguire, senior vice president and managing director of SCE UK said: "As PlayStation 3 moves the gaming experience to a more social and competitive online environment, so the natural development in line with our consumers' choice of media is to produce a companion publication in the digital realm. Future is best placed to meet this challenge and produce a perfect partner to the Official PlayStation magazine delivered via the PlayStation Network."
Robert Price, Future's UK Chief Executive added: "We are very excited to further strengthen our relationship with Sony, working together on this ground-breaking product. As the publisher of Official magazines and digital content for Sony PlayStation in the US and UK, we are creating powerful integrated media solutions for readers and advertisers across different platforms, in print and online. This product will provide a unique way for advertisers to connect directly with gamers through their consoles using the very latest high definition content."
