Microsoft Makes USD 94 Profit On Each Kinect Unit Sold

Microsoft Makes USD 94 Profit On Each Kinect Unit Sold Microsoft Makes USD 94 Profit On Each Kinect Unit Sold

After tearing the system down, UBM TechInsight analysts have found that the total cost of Kinect's components is $56.

$17 of the total components cost go to PrimeSense reference system, while the rest goes to chips made by Marvell Technology Group Ltd., Texas Instruments Inc. and STMicroelectronics NV.

Retail price for Kinect is $150 and Microsoft estimates that it will sell 5 million units by Christmas.

A listing of the major parts found by UBM TechInsights within Kinect:

  • PrimeSense PS1080-A2 - PS1080 SoC image sensor processor (works with CMOS image sensor and an IR light source)
  • Marvell 88AP1-BJD2 - Possible Marvell camera interface controller
  • Elpida E5116AJBG-6E-E - 70nm DDR2 SDRAM (SI#18324)
  • (2) Marvell G39 00A1P
  • H1025519 XBOX1001 X851716-006 GEPP - Serial EEPROM for Marvell Controller
  • Fairchild Semiconductor FDS8984 - N-Channel PowerTrench MOSFET
  • NEC uPD720114 - USB 2.0 hub controller
  • (2) Wolfson Microelectronics WM8737G - Stereo ADC with microphone preamp (one for every two microphones)
  • STMicroelectronics 25P16V6G - M25P16 - 16 Mbit, low voltage, Serial Flash memory with 50 MHz SPI bus interface
  • STMicroelectronics H28A 9017
  • WT245 - Texas Instruments SN74AVC4T245RGYR - 4-bit noninverting dual-supply bus transceiver
  • Texas Instruments 70530-08T-AVF4 - TPS3705-30 - Processor Supervisory Circuits with Power-Fail
  • Texas Instruments TAS1020B - universal serial bus (USB) peripheral interface device
  • Kionix KXSD9 - 3-axis accelerometer
  • (2) Analog Devices AD8694 - Quad, Low Cost, Low Noise, CMOS Rail-to-Rail Output Operational Amplifier
  • TI ADS7830I - 8-Bit, 8-Channel Sampling A/D Converter with I2C Interface
  • Allegro Microsystems A3906 - Low Voltage Stepper and Single/Dual DC Motor Driver
  • STMicroelectronics M29W800DB - 8 Mbit (1Mb x8 or 512Kb x16) NV Flash Memory