In a further attempt to crack down on illegal key selling and to further legitimize its platform, online game key marketplace, G2A, has announced that starting on July 1, all key sellers will need to provide a name and address, which will then be given to buyers at the point of purchase. To further protect G2A from falling foul of data protection laws (thanks PCGamesN), sellers will be required to agree to share the address as part of the site's terms of service.
However, G2A has made it clear that the address doesn't have to be a home address. That makes sense, as there are a number of key sellers which operate as a business. That may be something that more sellers start to do to, in order to protect their personal privacy.
""This is another step in making our marketplace more straightforward and accessible," G2A's head of PR, Gabriela Lefanowicz said. "By providing more information to buyers and making the process of buying and selling more clear-cut, we are making G2A a better place for our customers. Other changes are planned and will be rolled out in the coming months as well."
While it didn't make clear what those changes are, G2A hopes that this latest one will increase the transparency of its platform and encourage sellers to build brands of their own.
