There is no doubt that Nvidia's GeForce GTX 1080 flagship is one of the most successful graphics cards of the decade. Ironically, this success might have inadvertently caused the card to be one of the most negatively rated products on Amazon!
The GTX 1080 is more powerful and more power efficient than last year's professionals-focused Titan X and it retails at nearly half the price. The day it was announced, Nvidia stock rose from $35 to $41 and continued to rise until near the $50 mark. In fact, the card is currently out of stock from most suppliers.
And for all this success, most listings of GeForce GTX 1080 on Amazon have user rating scores of 2 to 3 stars only.
The GTX 1080 has an MSRP of $599 (and $699 for the founders edition), but most SKUs available on Amazon sell for more than $820 as resellers took advantage of the stock shortage to make a premium. In turn, buyers responded by a slew of angry 1 star reviews advising would-be-buyers not to pay more than the MSRP.
Manufacturers such as EVGA are aware of the problem, but they are powerless to do anything about it. When contacted by an angry customer, EVGA responded as follows:
"Dear Valued Customer,
I am sorry to hear about your confusion regarding the pricing of our products. Independent Marketplace Sellers on Amazon may choose to sell one or more of our products above our recommended Manufacturer's Suggested Retail Price (MSRP). Any pricing from independent Marketplace Sellers is unrelated to the price that Amazon itself sells the EVGA products for. Thank you for your patience and understanding.
Regards,
EVGA Customer Support"
