Speaking with Reuters, Activision CEO, Bobby Kotick, revealed that we may soon see a new round of console price cuts that is not fueled by competition.
According to Kotick, instead of cutting prices to grab market share from each other, economic slowdown will force both Microsoft and Sony to lower their prices on order to maintain their current sales level.
"With the rising costs of fuel and food and housing, it is more difficult to go out and buy a $399 console",he explained. "And I think it's going to put pressure on the console manufacturers to reduce their prices".
In the same interview, Kotick also expressed his concern about EA's offer to acquire Take Two. With the fact that Take Two is EA's only current competitor in the sports section, kotick said: "That's concerning, sure. When you think about one company in control of the sports category, with no competition from anybody else, that could be a challenge."
