50 Cent Sues Web Ads Firm Over Game Ad

50 Cent Sues Web Ads Firm Over Game Ad 50 Cent Sues Web Ads Firm Over Game Ad 50 Cent Sues Web Ads Firm Over Game Ad

Why the hell would MegaGames print a story about a rapper and a web advertisement firm? Well, the legally disputed ad required viewers to "Shoot the Rapper" and this, apparently, qualifies as a web game. But more importantly, we suffer from post-E3 lack of interesting news (Wrong, we always have up to the minute interesting news and true stories, so stay tuned -Ed.)

Anyway, Curtis Jackson, better known as 50 Cent is suing advertising firm Traffix for using "his likeness in a web game called Shoot the Rapper". 50 Cent is seeking USD 1 million in actual damages, a permanent injunction against the use of his image without permission, and unspecified punitive damages.

Most probably, you have already seen a similar ad where "players" are required to shoot/click a constantly moving target (monkey or rapper)to "win" a special deal.

50 Cent's name does not feature in the "game" but lawyer Peter Raymond argued: "It looks like him, and there's no doubt the character is intended to be him". A copy of the ad (without actual links of course) is available in the Screens tab, so you can judge for yourself.